drunk driving (Lyric video)
responsibilities: Concept and overall creative direction
Created for Sony Music entertainment, this lyric video is for the hit koe wetzel single Drunk Driving . A mixture of 2D pixel animation and 3D with an overall style inspired by the ORIGINAL snes Mario Kart, the overall concept of the video was a case of limitations inspiring creative solutions. watching koe drive down the seemingly endless road on an ETERNALLY ROTATING CYLINDER allowed us to not only make the most of our limited time and resources, it also served to infusE a perpetual futility reflective of the song’s somber tone. the 8-bit video game style also serves to offset what could have otherwise been an overly dreary experience based on the songs heavy subject matter.