robbed! (music video)
responsibilities: Storyboard direction ● Editing ● art direction ● compositing direction
High-fashioned hijinks ensue when world-famous rupaul drag queens Manila Luzon and Latrice Royale join forces to pull off the ultimate high-heeled heist. Given free rein to envision and direct this music video for manila luzon’s single robbed! , I leaned into the campy fun and comedy that drag is known for. during the process, I also made sure to pack the video full of easter eggs for the fan community to hunt down to achieve additional engagement.
When the original budget wasn’t going to allow the video to live up to the client’s ambitions, I added opportunities within the video for sponsored product placement, which allowed us to reach the financing goals to make this video as fabulous as it deserved to be.